Would you believe outdoor lighting cuts crime by a staggering 39%? Outdoor business lighting will not only reduce the chances of theft and burglary but benefit you in so many other ways too. It’ll guide your customers on the pathways, increase safety for your staff, improve your curb appeal, and so much more.
If you have been thinking of investing in outdoor business lighting, then you’re about to make an incredible decision. If you still need some convincing, here are the top reasons why exterior lighting should be a significant factor in your business plans.
Creating Safe Pathways for Everyone
If you don’t have business after hours or 24/7, outdoor business lighting is especially important because it’ll increase the security of your property. You should have illuminated walkways and pathways for your staff to enter or exit in the dark safely. This also applies to the customers who come to your store at night.
Depending on how large your facility is, you can go for larger lights such as floodlights. These will provide brighter exterior illumination for more square footage. It’s important that customers are able to see inside your business, especially if you sell items that you have on display.
It will also decrease any chances of your customers tripping on something, falling, and hurting themselves. If customers were to get injured on your property, it could result in a lawsuit. This is the last thing you want to happen because it would cost you a lot of money and cost you your reputation.
It’s essential that customers are able to see on walkways, entryways, pathways, and anywhere else they have to go. It’s also vital for you to be able to see outside your property. This way, you can always tell what’s going on.
Deter Potential Criminals
Thieves and burglars don’t like properties with exterior lighting. One of the major reasons for this is because it removes any shadowy areas that would help them hide. It would be impossible for them to infiltrate a property when the lights put them out in the open where everybody can see them.
When you have exterior business lighting in all access points, including windows and doors, you’ll potentially deter criminals. It’ll be highly unlikely for burglars and thieves, or malicious customers, to try a break-in when they know they will be spotted.
Even more important than that, you’ll be able to prevent vandalism. When you don’t have any dark areas on your property or parking area, your customers will not feel afraid of being attacked, especially in an empty parking lot. The safety of your property is one of the most significant aspects of your business, and you can achieve this with exterior business lighting.
You’ll Attract More Customers
Having great outside lighting is also one of the most significant ways to attract new customers. To begin with, outside lighting will make it easy for potential customers to spot your business. This is much more important if you operate even during the night.
The next best thing about it is that it’ll improve your curb appeal and give the impression that you’re welcoming new customers and that your business is open. Without outdoor lighting, it won’t be obvious that your business is open, and even if customers know you are, they may not feel safe coming over.
Add Personality to Your Business
One of the top reasons you should hire a professional company such as Interior Deluxe to install outside lighting is that it’ll add personality to your business. It’ll add a touch of modern and unique appeal that’ll make your property look even better.
You’ll highlight the properties’ exterior design features and make them stand out from other businesses surrounding you. It’ll also show your customers that you’re concerned about your business and are willing to keep up with appearances.
How to Set Up Outdoor Business Lighting
Did you know that outdoor business lighting can change the way customers view your business? They can make your business seem more welcoming, even when there is little traffic. It may seem like too much work and a daunting task, but it can be one of the best investments to make for your business if you hire the best design company.
One of the first things you should make sure of is that your business signage is well illuminated. It’ll notify customers who you are, where you are, and whether you’re open. You could choose to have a monumental sign with your company logo on it or get street signage with multiple businesses listed together.
Regardless of what you choose, it’s important to have proper lighting, like backlighting around the logo, to make it visible. Once you’re done with brand lighting, determine what areas of your property and landscape you want to highlight. You should also determine what areas have dark spots that burglars can hide so you can have them illuminated.
Determine what fixture design and style will work with your company brand and go well with the rest of the building aesthetics. It’s important that you choose fixtures that fit your budget but also go well with the space. Also, select bulbs that offer expressive and efficient illumination.
Talking about bulbs, it may be a lot better to go with LEDs because they consume 75% less energy. They’ll considerably lower your energy bills, and they last so much longer compared to incandescent bulbs.
To find the best outdoor lighting for your commercial property, talk to professionals. Let them help you figure out lighting details that will take your business to greater heights.
Outdoor Business Lighting: Why It’s a Worthy Investment
Outdoor business lighting will do your business a lot of good because it will improve security and comfort for your staff and customers. As long as you have a professional installation company, outdoor lighting can be one of the best investments you make for your business.
You will not only attract more customers but improve your curb appeal. You’ll also highlight your outdoor design features, and help avoid injury claims and lawsuits.
How informative did you find our post? We have so much more informative content on business products, health, and fitness. Please check out our blog section today.
