Entertain your audience while improving your marketing strategy? It’s possible! The games and contests are tools that allow you to do both simultaneously.
Interest of games and quiz applications
- Entertain your audience while communicating at a lower cost: By offering a form of entertainment to your customers, you are also giving your business a new form of communication.
Whether you offer a role-playing game , an arcade game or even a contest , you will get people talking about your company and thus increase its notoriety. - Promote a product or service: In the case of a contest, the product you are offering may be strategically chosen so that it redirects customers to your business.
- Target new prospects who will be interested in your products: Indeed, if you offer a particular type of product, the users of your competition are potentially interested. You will therefore be able to target these customers, and analyze their data in order to be able to reuse them. wisely (send more targeted content for example).
- Retain your customers: Users are motivated by profit. Be regular and you will retain your customers.
Why use a mobile application?
You are probably asking yourself the question of why use a mobile application to generate your contests, because for arcade games, action games or role-playing games we see the usefulness of a mobile app developers dallas much more quickly.
But when it comes to a competition, the advantages are not obvious.
In addition, it is true that we very often see these games scrolling on our Facebook or Instagram news feeds.
But there,
- First, it’s a matter of practice: All of your contests are centralized, and you don’t need to invade your customers’ Facebook news feeds.
- Then you do not retain only part of your current customers. Indeed on Facebook, Instagram or other network, your followers are customers who are generally already in touch with your brand or your company.
Thus the games or contests published on these social networks will mainly target this audience.
However, if you are using an independent mobile app, the link between your app and your business is only implicit and encourages entry of new users. - In addition, you are using a new communication channel. You are therefore active on different platforms, which is another factor allowing you to target a new audience.
A quick tour of the games and quiz applications developed by Retrocube:
Easy Win
With this app you can:
- Participate in many free contests (new contests are updated every week)
- Win trips, high tech products or vouchers
The concept is simple: In order to participate in a contest you only have to watch an advertisement.
Several options also allow you to increase your chances of winning a prize such as:
- sharing the contest
- inviting your friends to download the application
- sponsorship option
Kingoloto
With its website established in 2012, Kingoloto was the first completely free online lottery.
The application:
- Offers the possibility of winning € 16,000 and / or an iPhone
- Each day, 10 free grids are offered
- Also allows you to buy raffle tickets
- Also offers a sponsorship option to increase your chances
Ganawin
Ganawin is also a lottery game:
- 20 tickets are offered every day: Choose 5 numbers and 2 stars!
- You can win gift cards or gifts
- After playing 50 tickets you will receive a “Mycode ticket” which will allow you to participate in a raffle and win special prizes.
- A sponsorship option that allows you to win lottery tickets is also offered.
Soléa Game – Countdown
Soléa is Mulhouse’s public transport company.
The goal being to make people discover and use public transport, the company chose to create a game, which followed the concept of the escape game in life size and outside.
The game took place from July 1 to August 1, 2017.
The app used Beacon technology. It consists of physical boxes that use the bluetooth connection. When a phone or tablet comes near it, the boxes emit signals.
These boxes were installed in town, on trams and, in the case of this game, the beacons sent puzzles to be solved.
The aim of the game? Earn the most points!
And for that: solve the investigation without using too many clues which cost you points of course.
The game took place through a mobile application, which had to be downloaded in order for the user to participate.
