Around 2 billion people log into YouTube every month, which goes on to show how popular the platform is. However, content creators, especially, the beginners, face an uphill task of roping in subscribers. Unable to get the desired results, they become disheartened. But, you must not worry as I’m sure you are yet to hear some amazing techniques that will boost your engagements.
You can:
- Make a YouTube Channel Trailer
How to start getting subscribers if you are new to YouTube? Well, you can make a channel trailer to make the people understand what your channel is all about. Well, a channel trailer is a short video, 50 to 60seconds, that is set to auto-play for users who aren’t subscribed to your channel. It is a powerful way to convert viewers into subscribers.
And, it is an innovative way to promote only the best content. This is why you need to include a 20-30 second highlight reel. You need not have to spend a big budget on the production; all you have to do is prepare an engaging video.
You also need to complete your profile, which means channel icon, About section, etc. You can also include keywords to your “About” section that will help users find your channel more easily.
- Make use of end screens
You should leave some time at the end of your video. This section should be reserved for end screen call-to-action.
Typically, end screens appear in the last 5-20 seconds of a video. It directs viewers to different destinations of your choice. You can use them to rope in more viewers and subscribers to your channel, watch another video or playlist, visit another channel, or an approved website.
Now, you might ask how to do it? You have to
- Sign in to YouTube Studio.
- Open the Videospage and select a video.
- Choose Editorfrom the left menu.
- Select Add an end screen.
However, the end screens and cards are not eligible for videos made for kids. Linking to the approved websites is currently available to members of the YouTube Partner Program.
- . Keep the content coming
Now that you are creating new videos, you need to make sure they fit with your target audience. If you upload a random cooking video one day, and a gaming video the next, the viewers won’t know what to expect from your channel. If they are uncertain about the theme YouTube channel is about, they’ll be less likely to subscribe.
You might get random page views, but you won’t have any longterm subscribers. This can be counterproductive. Instead, you need to give audience a reason to subscribe to your channel. So, you must begin by choosing a channel theme. On this note, you should know that some of the most popular Youtube channels are based on vlogging, cooking, gaming, technology, comedy, beauty and fashion, reactions and commentary.
- Make an upload schedule
If a viewer finds your channel and sees that your last video was uploaded three months ago, they’re probably going to lose interest. YouTube viewers desire consistency. Therefore, if you want to gain subscribers fast, your YouTube channel should be consistent. Your duty would be to help your audience know (and look out for) when a new video will be launched.
Now you might be wondering about the frequency of posting new videos.
Well, you can start by uploading one video per month. Next, you increase the frequency to 2 and the following month you increase it by one too. When you see, that you have the time and the budget to improve your production, that’s when you ramp up the process. You shouldn’t feel too overwhelming to produce. But, when you choose an upload schedule, make sure you stick to it.
- Entice People with Custom Subscribe Button
If you wish to improve your subscriber count, you need to take advantage of the branding watermark. This is a slick YouTube hack, and with this button, the desktop viewers can directly subscribe to your channel, even if they’re in full-screen. In order to create it, you need to choose either PNG or GIF format, with a minimum of 150 X 150 pixels and a maximum size of 1MB.
As per the official recommendations, you can use one or two colors only, and a transparent background. If you wish to know the steps, you should adhere to the following guidelines:
- Sign in to YouTube Studio
- Select Settings -> Channel -> Branding
- Select Choose Image. Following this upload the image that you would like to use as your branding watermark.
- Specify the display time for the branding watermark.
- Save changes
Once you start doing this, you will see that the subscriber count has improved.
- Interact with Subscribers
YouTube is a community, a place to interact with people and host your videos. Once you start understanding this, you will begin to see far more results. You can interact with the other members of this community through YouTube Live and create your own community on Facebook, Discord, etc.
Today, people rarely use desktop, and they rely on smartphones. If the statistics are to be believed, then the number of mobile YouTube views per day is 1 billion. Hence, they can easily watch live videos on the go. One of the best ways to build a following of subscribers is to support others and offer valuable tips.
In addition to this, you must comment, like and subscribe as frequently as possible to other content creators on YouTube. So, when you show appreciation, the viewers feel obligated to see your videos.
- Create Thumbnails
Thumbnails are one of the first aspects that people get to see first when they surf YouTube. Thus, you need to create eye-catching thumbnails if you want people to click on your video and view the content. But, do you know the trick to turn a few heads your way? You have to include:
- Quality, eye-catching image
- Title text
- 720 pixels tall by 1280 pixels wide, with a minimum width of 640 pixels
- Contrasting colors
- A logo
- Some emotion or emojis to stress on the fact whether you are surprised, shocked, happy, etc.
If you feel inundated, since you have not done this before, then there is no need for panicking. You can readily create stunning thumbnails for your YouTube videos using free content creation tools. You can even create a content thumbnail by pulling a screenshot from your YouTube video. This works wonders if you’re in a hurry.
As you can see, there is no shortage of options when it comes to gaining subscribers. You just have to keep a tab on the latest trends and find the best solution for your channel. If you are writing an assignment on social media and YouTube promotion, you can take pointers from this blog. Once you complete your assignment, be sure to check for errors using spell checker or proofreaders.
Author Bio: Peter Clarke is an SMO expert and data analyst. Over the years, he has helped out numerous companies and clients with their YouTube and Instagram, Facebook engagements. At present, he is working with MyAssignmenthelp.com, and helping the team expand their reach to more students.
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